<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Jay Rockliffe, Insights</title><link>https://jayrockliffe.com/insights/</link><description>Fractional CMO insights</description><lastBuildDate>Sun, 25 Oct 2026 12:00:00 GMT</lastBuildDate><item><title>How to market a water technology company (and any industrial tech)</title><link>https://jayrockliffe.com/insights/marketing-water-technology-company/</link><guid>https://jayrockliffe.com/insights/marketing-water-technology-company/</guid><pubDate>Sun, 25 Oct 2026 12:00:00 GMT</pubDate><description>Water technology buyers are engineers who research alone. How to get found, trusted and shortlisted, with a real before and after from a water tech client.</description></item><item><title>Marketing audit checklist for B2B growth companies</title><link>https://jayrockliffe.com/insights/marketing-audit-checklist/</link><guid>https://jayrockliffe.com/insights/marketing-audit-checklist/</guid><pubDate>Sun, 25 Oct 2026 12:00:00 GMT</pubDate><description>A practical marketing audit checklist for founder-led B2B companies. Ten areas to review, the questions to ask, and how to turn the findings into a 30-day plan.</description></item><item><title>Fractional CMO services: what you get in the first 90 days</title><link>https://jayrockliffe.com/insights/fractional-cmo-services/</link><guid>https://jayrockliffe.com/insights/fractional-cmo-services/</guid><pubDate>Sun, 25 Oct 2026 12:00:00 GMT</pubDate><description>What a fractional CMO delivers, phase by phase, and how to hire one without wasting a quarter. A practical checklist from 25 years of running marketing.</description></item><item><title>What is a fractional CMO, and what do they actually do?</title><link>https://jayrockliffe.com/insights/what-is-a-fractional-cmo/</link><guid>https://jayrockliffe.com/insights/what-is-a-fractional-cmo/</guid><pubDate>Sat, 24 Oct 2026 12:00:00 GMT</pubDate><description>A fractional CMO is a senior marketing executive who leads your marketing part time. What the role covers, who it fits, and how to tell if you need one.</description></item><item><title>Fractional vs interim vs part-time vs outsourced CMO</title><link>https://jayrockliffe.com/insights/fractional-vs-interim-vs-part-time-cmo/</link><guid>https://jayrockliffe.com/insights/fractional-vs-interim-vs-part-time-cmo/</guid><pubDate>Sat, 24 Oct 2026 12:00:00 GMT</pubDate><description>Four ways to get senior marketing leadership without a full-time CMO. What each means, what it asks of you in commitment, and which one fits your situation.</description></item><item><title>Fractional CMO for health tech: a digital health marketing playbook</title><link>https://jayrockliffe.com/insights/fractional-cmo-for-health-tech/</link><guid>https://jayrockliffe.com/insights/fractional-cmo-for-health-tech/</guid><pubDate>Sat, 24 Oct 2026 12:00:00 GMT</pubDate><description>How a fractional CMO helps digital health companies win long, complex sales: positioning for clinical and IT buyers, proof, pilots and pipeline you can measure.</description></item></channel></rss>