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Insights
Straight answers on marketing health tech, water and clean tech companies, and on hiring a fractional CMO. From 25+ years leading marketing for global brands and for founder-led companies that make the world better.
How to market a water technology company (and any industrial tech)
Water technology buyers are engineers who research alone. How to get found, trusted and shortlisted, with a real before and after from a water tech client.
Marketing audit checklist for B2B growth companies
A practical marketing audit checklist for founder-led B2B companies. Ten areas to review, the questions to ask, and how to turn the findings into a 30-day plan.
Fractional CMO services: what you get in the first 90 days
What a fractional CMO delivers, phase by phase, and how to hire one without wasting a quarter. A practical checklist from 25 years of running marketing.
What is a fractional CMO, and what do they actually do?
A fractional CMO is a senior marketing executive who leads your marketing part time. What the role covers, who it fits, and how to tell if you need one.
Fractional vs interim vs part-time vs outsourced CMO
Four ways to get senior marketing leadership without a full-time CMO. What each means, what it asks of you in commitment, and which one fits your situation.
Fractional CMO for health tech: a digital health marketing playbook
How a fractional CMO helps digital health companies win long, complex sales: positioning for clinical and IT buyers, proof, pilots and pipeline you can measure.